Mirko Vedovato
Marketing & Digital leadership focused on governing complex systems and aligning technology, brand and business.
About
I work at the intersection of brand, technology and business, designing and orchestrating complex digital systems to support growth, operational efficiency and organizational alignment.
I have defined and overseen brand identity, positioning and tone of voice in multi-brand and international environments, across both B2B and D2C, with tangible business impact. I have led digital transformation programs, redesigning platforms, experiences and operating models to support growth, efficiency and cross-functional alignment.
Trending news
Selected LinkedIn posts
Ho aperto IG e sono stato travolto da una pletora di wannabe AI coach che si stracciavano le vesti annunciando il rilascio di Fable 5 e la fine della realtà per come la conosciamo. Però mi sembrava poco carino fare i conti senza l’oste, così ho chiesto a Claude di parlarmi di Claude (5): giusto per capire se domani ci sveglieremo o meno nel multiverso.
Se vi chiedono cosa si intende per “earned media”, ecco la slide: #FerrariLuce
Benvenuti nell’era della creatività “pre‑cotta”: #Pomelli promette di studiare il tuo sito, estrarne il visual DNA e impacchettarlo in post impeccabili, abbattendo tutte le barriere alla content production — competenze, investimento, execution — tipiche degli small business. Una manna dal cielo ad esempio per i local business e le frenesie sales dell’ultima ora. Da capire poi se sarà la pizzeria per asporto a comunicare come la Big Corp… o viceversa.
Core Capabilities
Strategy & Governance
- Digital ecosystem strategy and governance in multi-brand environments
- Brand positioning, value proposition and long-term brand equity development
- Digital transformation programs spanning platforms, content, data and processes
- Omnichannel experience design (B2B & B2C) aligned with business objectives
- Performance-driven digital strategy, investment optimization and ROI governance
- Content ecosystem design, governance and scalable production models
Platforms & Methods
- Governance and integration of complex MarTech stacks (DAM, PIM, CMS, CDP, ESP)
- AI-enabled marketing and content optimization (search, personalization, automation)
- eCommerce and digital commerce enablement (UX, CRO, loyalty, marketplaces)
- Agile project governance and cross-functional delivery models
- Data analysis, reporting and executive-level presentation
Leadership & Operating Style
- Strategic problem-solving and decision-making in complex environments
- Cross-functional leadership and stakeholder alignment
- Management of external partners and distributed teams
- Clarity-driven communication with executive and operational audiences
- Resilience, adaptability and continuous improvement mindset
Experience
Digital Manager
Strategy, design and governance of the digital ecosystem of a multi-brand industrial group — connecting branding, international expansion and cross-functional alignment across Marketing, IT, Sales and Backoffice.
Scope
- Full ownership of the digital ecosystem across 3 brands (B2B & B2C): platforms and business tools, content architecture and production, media budget, martech stack, analytics and external partners
- Strategic governance of global digital communication — consistency, scalability and alignment worldwide
- Direct coordination of cross-functional stakeholders (Marketing, IT, Sales, Backoffice) on the digital transformation roadmap
Key Initiatives
- Defined and led digital brand experiences
- Defined and coordinated digital advertising investments
- Implemented frameworks and processes for scalable, multi-market content production and digital communication
- Digital enabler role: designed and deployed digital solutions supporting global sales distribution, translating operational needs into digital output
Impact
- Agile orchestration of brands, tools and the partner landscape, preventing vendor lock-in and fragmentation
- Greater organizational clarity and operational efficiency across digital initiatives
- Digital elevated from a support function to a structural business enabler
- Long-term brand positioning and consistency
Digital Project Manager
Ownership of the evolution and governance of global digital platforms within Kering's dedicated eyewear division — a fast-scaling, multi-brand luxury environment.
Scope
- Full ownership of high-impact digital projects across global B2B channels and internal stakeholders
- Led cross-functional teams (marketing, product, IT) and managed external partner relationships
- End-to-end governance of content processes, workflows and digital touchpoints
Key Initiatives
- Led the redesign and launch of the global B2B ecommerce platform — renewed and mobile-first, from co-design through development to rollout
- Drove content automation and workflow optimization strategies, delivering measurable efficiency gains
- Directed B2B content targeting, distribution and product shooting processes
- Mapped and optimized end-to-end digital customer journeys to improve engagement across touchpoints
- Aligned cross-departmental stakeholders to ensure coherence and execution quality
Impact
- Launched a scalable, future-proof B2B ecommerce platform adopted by markets globally
- Increased content production efficiency through automation and process redesign
- Strengthened alignment between digital, brand and commercial functions
- Optimized retention and engagement through measurable UX improvements
Digital Strategy & Project Lead
Grew from execution roles into strategic ownership within a high-intensity digital consultancy: from SEO and social media to strategy and performance, through to multi-client project leadership.
Scope
- End-to-end ownership of digital projects across websites, SEO, content, social media and performance marketing
- Strategic and operational management of multiple client portfolios in parallel
- Translated business objectives into structured strategies and measurable execution roadmaps
- Coordinated agency resources and external stakeholders to ensure consistent quality under pressure
Key Initiatives
- Progressed from SEO Copywriting and Social Media Management to Performance Strategy and Digital Project Leadership
- Designed and executed integrated digital strategies combining content, SEO, social and performance channels
- Drove performance optimization through data and insights, refining touchpoints and messaging
- Managed complex, multi-brand content ecosystems, ensuring coherence across channels and formats
- Became the primary digital reference for key accounts, balancing strategic guidance with hands-on execution oversight
Impact
- Delivered measurable growth in visibility, engagement and performance across multiple clients
- Increased agency delivery efficiency and reliability through structured workflows and clear prioritization
- Built client trust through consistent alignment between digital strategy and real business outcomes
- Developed a solid foundation in digital governance, stakeholder management and high-pressure delivery
