Technology. Brand. Business.
About
I govern brand, marketing strategy and complex digital ecosystems, aligning them to business objectives by integrating platforms, content, technology and processes into one coherent, scalable operating model.
Highlights
Clarity over noise
Structure over fragmentation
Sustainability over short-term execution
“Data lies at the core of every impactful decision.”
Marketing & MarTech Leadership
Mirko Vedovato
Marketing & Digital leadership focused on governing complex systems and aligning technology, brand and business.
About
I govern brand, marketing strategy and complex digital ecosystems, aligning them to business objectives by integrating platforms, content, technology and processes into one coherent, scalable operating model.
I have defined and overseen brand identity, positioning and tone of voice in multi-brand and international environments, across both B2B and B2C, with tangible business impact. I have led digital transformation programs, redesigning platforms, experiences and operating models to drive growth, efficiency and cross-functional alignment.
Trending news
Selected LinkedIn posts
Ho aperto IG e sono stato travolto da una pletora di wannabe AI coach che si stracciavano le vesti annunciando il rilascio di Fable 5 e la fine della realtà per come la conosciamo. Però mi sembrava poco carino fare i conti senza l’oste, così ho chiesto a Claude di parlarmi di Claude (5): giusto per capire se domani ci sveglieremo o meno nel multiverso.
Se vi chiedono cosa si intende per “earned media”, ecco la slide: #FerrariLuce
Benvenuti nell’era della creatività “pre‑cotta”: #Pomelli promette di studiare il tuo sito, estrarne il visual DNA e impacchettarlo in post impeccabili, abbattendo tutte le barriere alla content production — competenze, investimento, execution — tipiche degli small business. Una manna dal cielo ad esempio per i local business e le frenesie sales dell’ultima ora. Da capire poi se sarà la pizzeria per asporto a comunicare come la Big Corp… o viceversa.
Core Capabilities
Strategy & Governance
- Digital ecosystem strategy and governance in multi-brand environments
- Brand positioning, value proposition and long-term brand equity development
- Digital transformation programs spanning platforms, content, data and processes
- Omnichannel experience design (B2B & B2C) aligned with business objectives
- Performance-driven digital strategy, investment optimization and ROI governance
- Content ecosystem design, governance and scalable production models
Platforms & Methods
- Governance and integration of complex MarTech stacks (DAM, PIM, CMS, CDP, ESP)
- AI-enabled marketing and content optimization (search, personalization, automation)
- eCommerce and digital commerce enablement (UX, CRO, loyalty, marketplaces)
- Agile project governance and cross-functional delivery models
- Data analysis, reporting and executive-level presentation
Leadership & Operating Style
- Strategic problem-solving and decision-making in complex environments
- Cross-functional leadership and stakeholder alignment
- Management of external partners and distributed teams
- Clarity-driven communication with executive and operational audiences
- Resilience, adaptability and continuous improvement mindset
Experience
Digital Marketing Manager
Strategy, design and governance of the digital ecosystem of a multi-brand industrial group — connecting branding, international expansion and cross-functional alignment across Marketing, IT, Sales and Backoffice.
Scope
- Full ownership of the digital ecosystem across 3 brands (B2B & B2C): platforms and business tools, content architecture and production, media budget, martech stack, analytics and external partners
- Strategic governance of global digital communication — consistency, scalability and alignment worldwide
- Direct coordination of cross-functional stakeholders (Marketing, IT, Sales, Backoffice) on the digital transformation roadmap
Key Initiatives
- Defined and led digital brand experiences
- Defined and coordinated digital advertising investments
- Implemented frameworks and processes for scalable, multi-market content production and digital communication
- Digital enabler role: designed and deployed digital solutions supporting global sales distribution, translating operational needs into digital output
Impact
- Agile orchestration of brands, tools and the partner landscape, preventing vendor lock-in and fragmentation
- Greater organizational clarity and operational efficiency across digital initiatives
- Digital elevated from a support function to a structural business enabler
- Long-term brand positioning and consistency
Digital Project Manager
Ownership of the evolution and governance of global digital platforms within Kering's dedicated eyewear division — a fast-scaling, multi-brand luxury environment.
Scope
- Full ownership of high-impact digital projects across global B2B channels and internal stakeholders
- Led cross-functional teams (marketing, product, IT) and managed external partner relationships
- End-to-end governance of content processes, workflows and digital touchpoints
Key Initiatives
- Led the redesign and launch of the global B2B ecommerce platform — renewed and mobile-first, from co-design through development to rollout
- Drove content automation and workflow optimization strategies, delivering measurable efficiency gains
- Directed B2B content targeting, distribution and product shooting processes
- Mapped and optimized end-to-end digital customer journeys to improve engagement across touchpoints
- Aligned cross-departmental stakeholders to ensure coherence and execution quality
Impact
- Launched a scalable, future-proof B2B ecommerce platform adopted by markets globally
- Increased content production efficiency through automation and process redesign
- Strengthened alignment between digital, brand and commercial functions
- Optimized retention and engagement through measurable UX improvements
Digital Strategy & Project Lead
Grew from execution roles into strategic ownership within a high-intensity digital consultancy: from SEO and social media to strategy and performance, through to multi-client project leadership.
Scope
- End-to-end ownership of digital projects across websites, SEO, content, social media and performance marketing
- Strategic and operational management of multiple client portfolios in parallel
- Translated business objectives into structured strategies and measurable execution roadmaps
- Coordinated agency resources and external stakeholders to ensure consistent quality under pressure
Key Initiatives
- Progressed from SEO Copywriting and Social Media Management to Performance Strategy and Digital Project Leadership
- Designed and executed integrated digital strategies combining content, SEO, social and performance channels
- Drove performance optimization through data and insights, refining touchpoints and messaging
- Managed complex, multi-brand content ecosystems, ensuring coherence across channels and formats
- Became the primary digital reference for key accounts, balancing strategic guidance with hands-on execution oversight
Impact
- Delivered measurable growth in visibility, engagement and performance across multiple clients
- Increased agency delivery efficiency and reliability through structured workflows and clear prioritization
- Built client trust through consistent alignment between digital strategy and real business outcomes
- Developed a solid foundation in digital governance, stakeholder management and high-pressure delivery
Key Clients
Contributor
Web Marketing Specialist
Marketing & Communication Internship
Education
Phygital Marketing & Metaverse Course
H-FARM EducationStorytelling & Executive Communication Course
H-FARM EducationMaster in Innovation Strategy & Digital Transformation
24ORE Business SchooleCommerce Management Course
Ninja AcademyPerformance Marketing Course
Ninja AcademyPostgraduate Programme (Level I) in Science Communication
University of PadovaBachelor's Degree in Communication
University of PadovaDiploma in Accounting & Business
Istituto Tecnico Commerciale P.F. CalviLanguages
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